From the latest issue of the PHSC Newsletter (photographic site), “From the Net” feature:
According to a consumer survey in the United Kingdom, digital cameras are the gadget that baffle Britons most. The research revealed that more than a quarter of Brits have no idea how to use their cameras properly and do not bother to read the manuals either. “Lots of people actually just want ease of use, rather than the added extras that many of us find too complicated.” The poll revealed that 38 per cent discard the instruction manual before reading it and more than a quarter attempt to fix problem gadgets themselves or buy a new one rather than dig out the manual.
Good for business though, if people just buy new cameras instead of figuring out why theirs doesn’t work. Brilliant in a pernicious kind of way….make it so complicated the only solution is to buy a new one!!! Don’t you just love the business mind?
Brits have trouble figuring out how to use a toothbrush, let alone digital cameras…
By: Your Cousin George on September 15, 2008
at 2:18 am
You remind me of the old funny story:
Chinese archaeologists dug down 100 meters and found a primitive type of wire…from which they concluded that 1000 years ago, China had a very rudimentary telephone system.
The Japanese, not to be outdone, dug down 200 meters and found some silvery strands of fiber…from which they concluded that 2000 years ago Japan had the beginnings of a fiber-optic based telephone technology.
Greek archaeologists dug down 300 meters and found nothing…from which they concluded that 3000 years ago Greece had a wireless telephone system!
By: Steve on September 15, 2008
at 7:32 am