Posted by: Steve | October 21, 2008

SOTD – Baxter redux

A couple of weeks into Baxter shaving and frankly, I don’t think I can take it anymore. The bottles remain half-full and every time I use them I have this sinking feeling that there’s still way too much left to go! Not a good thing. Here are some of the pro-and-cons of Baxter shaving:

Pro:

-Pretty mild;

Con:

-The smells. Every item smells different. The shampoo smells like After-Eight dinner mints, the Body Wash like apricots and peaches. The Face Wash has a medicinal smell, and the Shave Cream has a nondescript chemical smell. Put it all together and its pretty nauseating;

-The shave cream doesn’t lather at all, and it has a numbing agent that is quite strong and unpleasant. The shave cream is best suited to a cartridge razor and not so good for a DE;

-Price. Baxter’s pricing is up there against some far superior lines, most notably The Gentlemens Refinery which produces a great shave with a clean, uniform scent pattern.

In my original assessment of Baxter products some months ago I referred to the line as Retro-Metro, and I think that remains a good summary description: IMHO this is a product line out of synch with emerging market segments and in need of a good home. Please reposition this sucker!!!


Responses

  1. [...] shave revisited I’ve written extensively about Baxter shaving products here,  here, and here. Late last week, I was looking through the drawer that houses my discards and noticed [...]


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