Posted by: Steve | October 23, 2008

Marketing code #2

Today’s code: “Part of a healthy, balanced diet”.

Translation: This is really bad stuff that has no nutritional value, so you’d better eat it with some good stuff or you’ll die from malnutrition.

Example: Most mainstream breakfast cereals. Also, spreads like Nutella that get the vast majority of their calories from sugar.

What they really want: To have you believe that this stuff really is healthful so that you will eat it all by itself. The brain forgets the “part of” part and just associates “healthy and balanced” with the product.



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