Here’s the real story

TIME

In fairness, we really should have seen this coming.

As it turns out, that video of 20 strangers kissing that has spread to all corners of the internet in the last 48 hours (and racked up more 24 million views on YouTube) is not exactly what it seems to be. Rather than ten pairs of total strangers meeting for the first time and—after a brief interlude of awkward small-talk—passionately losing themselves in each other’s lips, it’s 20 actors, models and musicians who seem just a little confident for the video’s premise.

The viral video, directed by Tatia Pilieva, is actually an advertisement for a clothing company. According to Slate, these are some of the performers in the video:

Models Natalia Bonifacci, Ingrid Schram, and Langley Fox (daughter of actress Mariel Hemingway and sister of model Dree); musicians Z Berg of The Like, Damian Kulash of OK Go, Justin…

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