From the latest issue of the PHSC Newsletter (photographic site), “From the Net” feature:
According to a consumer survey in the United Kingdom, digital cameras are the gadget that baffle Britons most. The research revealed that more than a quarter of Brits have no idea how to use their cameras properly and do not bother to read the manuals either. “Lots of people actually just want ease of use, rather than the added extras that many of us find too complicated.” The poll revealed that 38 per cent discard the instruction manual before reading it and more than a quarter attempt to fix problem gadgets themselves or buy a new one rather than dig out the manual.
Good for business though, if people just buy new cameras instead of figuring out why theirs doesn’t work. Brilliant in a pernicious kind of way….make it so complicated the only solution is to buy a new one!!! Don’t you just love the business mind?