Yesterday, I wrote about my wife’s brilliant observation that “Wherever money is involved, there’s always someone nearby to take it from you”. I called this, The First Premise of Money. On the heels of that observation comes SENSA, the latest weight-loss product that purports to help you lose weight through “Tastants” chemicals that you sprinkle on your food at every meal, and are intended to stimulate the brain into believing that you are no longer hungry.
All the typical components of the modern con are there: The flashy web site, the credentialed scientist/founder, the free trial offer, the clinical study, and the links to various “independent” weight-loss blogs that report on the miraculous effects of the product. I’m particularly interested in the blogs because this is a new twist emerging from social networking, and viral marketing – using supposedly independent reference sources while in reality they are actually shills for the company.
I particularly liked this one independent “reviewer” (The Diet Advisors) who it turns out also sells SENSA along with other products. Check out the link, here. Tell me if you think the other products they sell are an omen for what SENSA really does to you.
SENSA “find” courtesy of Mr. Italo.